Digital Marketing Manager – Remote

Job Summary

Candidate will work with our clients to develop digital marketing campaigns to increase brand awareness and lead generation. This includes email marketing, PPC, SEO, as well as managing social media channels. Candidate must be a self-starter, deadline-oriented problem solver that is comfortable in a fast-paced, but fun, environment. Must have had experience working remote or from home.

Duties

  • Build, execute and design email campaigns using marketing automation tools (Hubspot, Pardot, Marketo, other)
  • Assist with building email campaign distribution lists
  • Manage the day-to-day aspects of digital advertising campaigns, i.e., ad testing, reporting
  • Build and optimize PPC campaigns on social networks
  • Accelerate the growth and engagement of prospects on social channels through paid aids and boosting
  • Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
  • Prepare marketing campaign reports by collecting, analyzing, and summarizing data using Zoho CRM and marketing automation
  • Measure and optimize content via marketing automation and its performance to drive sales.
  • Assist with content marketing initiatives to drive traffic, engagement, and leads, that deliver sales and customer retention
  • Assist in creating and coordinating the execution of email and social media campaigns
  • Collaborate with team on refining content strategies for digital channels

Preferred Skills:

  • 2+ years of digital marketing / marketing campaign management experience
  • Strong understanding of email marketing
  • Hands-on experience with marketing automation tools (Hubspot, Pardot, Marketo)
  • Google AdWords and LinkedIn ad buy experience required
  • Experience working inside of search engine and social ad platforms
  • Excellent writing and project management skills
  • Proficient with Word, Excel, PowerPoint, Google Docs
  • Must be self-starter who thrives in a fast-paced environment
  • Energetic team player

Education

4 year degree in Marketing

Location

Remote

To apply, email your resume here:  caroline@viragomarketing.com

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