Traffic Generation / Inbound Marketing


SEO
Search Engine Optimization is both a science and an art. Dedicated research and keen intuition goes into understanding what people are searching for online, what words and phrases they are using, what they want to accomplish, and what type of content they prefer to view. When we know these answers, we can create digital marketing content that specifically targets these prospects. We are so adept at this, Virago was named to Google’s Tidbits for keywords after only four months.

Blog
People want to hear stories. Stories about your business, about your people, about your product, about your experiences. These are best expressed in blogs. A blog is an online journal that, when filled with quality content, boosts your SEO ranking and attracts more qualified customers. We can do that for your company. Virago was honored to be in Feedspot’s Top 25 Transportation Blogs for quality content.

Social
Social media platforms such as Facebook, Instagram, YouTube, Pinterest and Twitter allow you to engage with your customers and prospects in a more personal, more timely manner. With the right content and messaging, social media can increase your reach and add to a marketing strategy that will help you achieve your business goals.

Online Advertising
Online advertisements are promotional messages displayed on the internet. They can be more targeted to your audience than offline ads and include:
- Email marketing
- Search engine marketing
- Social media marketing
- Display advertising
- Mobile advertising
We create relevant and targeted content, generate and place the ads, and track performance in order to keep improving results and help you achieve your marketing goals more quickly.

Offline Advertising
Offline advertisements are those promotional messages placed in traditional paid media, including:
- Outdoor advertising (billboards)
- Print media (i.e. newspapers, trade magazines, flyers and brochures)
- Television commercials
- Radio commercials
These messages are designed to reach a broader audience.

Public Relations
- PR strategy
- Press lists
- Editorial interviews
- Media relations
- Press kit development
- Press releases
- Events creation
- Live TV and radio interviews

Events (Virtual / In-Person)
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