Traffic Generation / Inbound Marketing

Inbound marketing content is created to form connections with people and companies who have problems that your product or service can solve. As a revenue growth marketing agency, our goal is to deliver a clear message about your product or service to the most qualified prospects possible. More views mean more potential for a sale. Inbound marketing tools include:
Charting Your Progress

SEO

Search Engine Optimization is both a science and an art. Dedicated research and keen intuition goes into understanding what people are searching for online, what words and phrases they are using, what they want to accomplish, and what type of content they prefer to view. When we know these answers, we can create digital marketing content that specifically targets these prospects. We are so adept at this, Virago was named to Google’s Tidbits for keywords after only four months.

Blog

People want to hear stories. Stories about your business, about your people, about your product, about your experiences. These are best expressed in blogs. A blog is an online journal that, when filled with quality content, boosts your SEO ranking and attracts more qualified customers. We can do that for your company. Virago was honored to be in Feedspot’s Top 25 Transportation Blogs for quality content.

Social

Social media platforms such as Facebook, Instagram, YouTube, Pinterest and Twitter allow you to engage with your customers and prospects in a more personal, more timely manner. With the right content and messaging, social media can increase your reach and add to a marketing strategy that will help you achieve your business goals.

Online Advertising

Online advertisements are promotional messages displayed on the internet. They can be more targeted to your audience than offline ads and include:

  • Email marketing
  • Search engine marketing
  • Social media marketing
  • Display advertising
  • Mobile advertising

We create relevant and targeted content, generate and place the ads, and track performance in order to keep improving results and help you achieve your marketing goals more quickly.

Offline Advertising

Offline advertisements are those promotional messages placed in traditional paid media, including:

  • Outdoor advertising (billboards)
  • Print media (i.e. newspapers, trade magazines, flyers and brochures)
  • Television commercials
  • Radio commercials

These messages are designed to reach a broader audience.

Public Relations

As Public Relations professionals, Virago’s job is to create a positive image of your company. Our goal is to enhance the public’s view of your company by presenting them with upbeat information about your internal and external activities, pertinent news, and other topics. Over the years, we have increased PR coverage by over 100% for all our clients through diligent thought leadership programs.

  • PR strategy
  • Press lists
  • Editorial interviews
  • Media relations
  • Press kit development
  • Press releases
  • Events creation
  • Live TV and radio interviews

Events (Virtual / In-Person)

In old-time movies, someone simply had to say, “Let’s put on a show!” and an hour later it was done. Not so easy in your business. Yes, you still need a great idea for a “show”. But you’ll also need event promotions using marketing tools such as event websites, emails, PR, SEO, Google Ads, and social media. Then you need intensive planning, implementation, and trade show management. Recently, one of our clients experienced an ROI of $1 million from a single customer event – capturing over 55 major retailer prospects! Let us put on a show…for you!

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