Virago Marketing Hires Transportation Industry Veteran Aaron Huff to Lead Multi-Media Content Strategy and Development for Clients
Addition helps supply chain technology marketers cut through the noise in digital marketing
BIRMINGHAM, Al. — Virago Marketing, a leader in supply chain and transportation technology marketing, announces the addition of Aaron Huff to fulfill a new role within the firm as Chief Content Strategist.
In this role, Huff will have the responsibility of working with Virago clients to develop their content strategies in both digital marketing and public relations channels. Virago is a full-service marketing firm that specializes in technology companies in the supply chain space and is focused on launching new companies into the industry, as well as working with more mature brands to grow their digital marketing presence through valuable content and a unique media approach.
Aaron grew up in the trucking industry. His father, Steve, owned a regional fleet in central Utah. From an early age, Aaron developed an insatiable appetite to learn all the nuances of the business, especially back-office technology.
In 2000 he launched a journalism career in trucking and logistics. He spotted an opportunity to perfectly combine his passion for writing, communications and marketing with his boots-on-the-ground industry knowledge and experience. Aaron holds degrees in communications and operations management.
Aaron’s career started with Commercial Carrier Journal where he quickly developed a niche covering innovations in fleet management and technology. Aaron became a must-read for fleet executives and managers to evaluate new and emerging technology. He is one of the most widely published authors in the industry.
An expert in written and multi-media content, Huff is uniquely able to capture the essence of advanced topics to help readers understand, remember, and apply best practices.
Aaron brings 21 years of experience to Virago Marketing and has interviewed countless industry executives and decision makers to learn from the best and brightest minds. Aaron is an essential resource for Virago clients to produce engaging content that will reach and influence key decision makers.
“We are so excited to have such a talent on our team to help clients realize a greater marketing ROI with useful, valuable content that can be used across different media. Aaron is a highly respected content creator in our space and his domain experience ensures clients receive relevant, timely and unique content that other firms cannot deliver,” says Caroline Lyle, Co-Founder and Chief Marketing Strategist for Virago Marketing.
“I am truly grateful and humbled for the opportunity to join Virago Marketing. I feel like all of my professional experiences have led to this moment,” Huff said. “I look forward to helping our clients build and sustain brand awareness and competitive advantages by having the best content, thought leadership and representation backed by measurable results.”
About Virago Marketing
Virago Marketing is a full-service marketing firm exclusively serving supply chain technology companies that sell into the trucking, logistics and supply chain verticals. The firm was originally founded in 2013 as Torque Marketing Group, and rebranded in May 2021 to Virago Marketing reflecting is growth and expansion of services. Today, the firm provides marketing strategy development, outsource execution, digital & email marketing, marketing technology stack implementation, integrated and ABM campaigns, public relations, and content/social strategies. For more information, visit: www.viragomarketing.com
Caroline Lyle, Co-Founder