Can Virago help us figure out our positioning before executing?

Yes. Virago offers dedicated positioning engagements before any execution begins. If your messaging isn't clear, every tactic you run is less effective.

How does Virago handle the gap between marketing output and sales results?

Virago builds marketing programs tied directly to pipeline metrics, not vanity metrics. We work with your sales team to understand what's converting and what's stalling.

The Marketing Agency Built for Logistics and Supply Chain

Most marketing agencies learn your industry after you hire them. Virago Marketing comes from inside it.

Our team has spent years selling logistics solutions, not just marketing them. That means we understand the difference between a shipper and a broker, why your sales cycle is longer than your investors expect, and what it actually takes to move a buyer in this space from “aware” to “ready to talk.”

We work with freight tech companies, 3PLs, supply chain software providers, and logistics consultants who are tired of generic agencies and ready for a team that becomes their marketing department, not another vendor to manage.

What We Do

We help logistics and supply chain companies solve three problems:

You’re not generating enough qualified leads.
We build demand generation programs tied to your actual ICP, not vanity metrics. Every engagement includes a defined approach to tracking CPA so you know what’s working.
Your messaging isn’t landing.
If prospects can’t quickly explain what you do and why it matters, your positioning needs work before your tactics do. We help you get clear on your story first, then execute against it.
You need marketing output but can’t justify a full internal team.
We operate as a fractional marketing department: strategy and execution in one place, with value-based pricing so you always get deliverables regardless of time spent.

Who We Work With

Enterprise Logistics Companies ($50M+)
You have a marketing function but it’s not aligned with sales. Growth targets are up, the team is stretched, and you need a partner who can operate at your pace without months of onboarding.
Logistics Tech Startups ($10M+)
You’re pre-scale and every dollar has to show traction. We build grassroots go-to-market programs designed to show momentum fast, whether that’s for investors, a board meeting, or your first enterprise sales cycle.
Logistics Services Companies
Brokers, 3PLs, and carriers who know their ops inside out but struggle to communicate what makes them different. We help you find the message that actually resonates with shippers and enterprise buyers.
Industry Consultants and Advisory Firms
You have deep expertise and a strong reputation in a small network. We help you build the visibility and content engine that turns that reputation into inbound without requiring you to become a full-time content creator.

Why Virago

Three things separate us from every other agency pitching logistics clients:

We’ve sold logistics solutions, not just marketed them.
Our team has worked inside logistics tech companies. We know your buyers, their objections, and the dynamics of a B2B freight sale. You won’t spend the first three months explaining your industry.
Value-based pricing means you always get the deliverable.
We scope engagements by outcome, not hours. If something takes longer than expected, that’s on us, not you.
We become your marketing department.
We don’t hand off a strategy deck and disappear. We operate as your team: showing up in Slack, joining sales calls when it helps, and owning the outcomes alongside you.

Frequently Asked Questions

What does Virago Marketing actually cost?

We use value-based pricing, scoped by deliverable and engagement level, not hourly rates. Engagements typically start with a positioning and strategy phase before moving into execution. Contact us for a scoping call and we’ll give you a clear number before anything is signed.

Can you help us figure out our positioning before we start executing?

Yes, and we’d argue that’s where almost every engagement should start. If your messaging isn’t clear, every tactic you run is less effective. We offer dedicated positioning engagements before any execution begins.

How do you handle the gap between marketing output and sales results?

This is one of the most common problems we see. We address it by building marketing programs tied directly to pipeline metrics, not just traffic or impressions. We also work with your sales team directly to understand what’s converting and what’s stalling.

Can Virago serve as our entire marketing department?

Yes. Several of our clients have no internal marketing function. We operate as the full department: strategy, content, campaigns, reporting, and executive communication.

What does working with Virago look like week to week?

You’ll have a dedicated point of contact, regular reporting tied to KPIs we agree on upfront, and direct access to the people doing the work. No account management layer between you and execution.

Can you move fast enough to show our investors something in 60 days?

For startup clients, 60-day traction programs are part of how we operate. We prioritize the highest-visibility, lowest-friction activities first so you have something concrete to show at your next board meeting.

What happens if we're not happy with the deliverables?

Because we scope by outcome, if a deliverable misses the mark we revise it. Value-based pricing means we’re accountable to the result, not the invoice.

Do you work with enterprise and startup clients differently?

Yes. Enterprise engagements typically involve longer sales cycles, more internal stakeholders, and a focus on pipeline quality over volume. Startup engagements prioritize speed, traction, and messaging clarity. We adjust the playbook to match the buying context.

Does Virago have experience selling logistics solutions — not just marketing them?

Yes. This is one of our core differentiators. Our team has worked inside logistics tech companies in sales and go-to-market roles. We’ve been on the vendor side of the deals you’re trying to close.

What does success look like at 90 days, 6 months, and 12 months?

At 90 days: messaging is locked, foundational assets are live, and tracking is in place. At 6 months: pipeline contribution is visible and the content engine is running. At 12 months: Virago is a measurable line item in your revenue story.

Ready to Talk?

If you’re generating revenue but marketing feels like a black box, or if you’re pre-scale and need to build something fast, let’s have a conversation.