freight marketing gurus logo over podcasting background

Starting My Own Podcast: The Journey of “Fr8 Marketing Gurus”

Featured Blogs

man pinching wires

Sales + Marketing Alignment = Successful Smarketing 

Rethinking Marketing Metrics: Why a Singular Focus on ROI May Be Holding You Back

man working on computer

Measuring Marketing Success: Key Metrics Supply Chain Marketers Should Track

martech meeting

What’s the Right Marketing Technology for Supply Chain Companies to Invest In?

Budget Constraints: How Marketing Teams Can Win With Limited Resources​

Get Ahead of Email Inbox Authentication Changes

The Top 5 Pain Points of Today’s Supply Chain Marketer

Supply Chain Marketers’ Top 3 Objectives in 2024 and How to Achieve Them

Marketing Year in Review: What We Learned About Supply Chain Marketing in 2023

Beyond Lead Gen: Strengthening Customer Relationships Through Lifecycle Marketing

Marketing Audit Mastery: Preparing for Success in 2024

Make a Sound Decision: Navigating the Podcasting Wave

Navigating Peak Season: Sustaining Your Supply Chain Marketing Engine

Decoding Demand Generation vs. Lead Generation – Find Your Ideal Strategy

Creating More Brand Awareness: How Supply Chain Companies Can Stand Out in a Crowded Market

5 Best Practices to Set Up a Winning Lead Scoring Model

Content Mapping Best Practices for Supply Chain Marketers

Maximizing Conversions: Insights and Best Practices for Supply Chain Marketers

5 Common Challenges Facing Supply Chain Marketers Today (And How to Overcome Them)

Use an ideal customer profile (ICP) to create effective marketing strategies by focusing your efforts on attracting and keeping the right-fit customers.

All Supply Chain Marketers Need to Develop Ideal Customer Profiles. Here’s Why.

supply chain marketing making a business case for a new tool

Crafting an Airtight Business Case for Your New Supply Chain Marketing Tool

supply chain marketers: marketing industry trends

Supply Chain Marketers’ Top 3 Objectives in 2023

How Supply Chain Marketers Can Elevate Your Marketing Strategies with the Power of Change Management

My marketing director is leaving, now what?

My Marketing Director is Leaving, Now What?

3 Strategies Your Supply Chain Marketing Peers are Planning for in 2023

How to Get More Value from Supply Chain Buyer Personas | Featured image | Virago Marketing

How to Get More Value from Supply Chain Buyer Personas

The Secret to B2B Marketing in the Supply Chain featured image | Virago Marketing

The Secret to B2B Marketing in the Supply Chain

Why Outsource B2B Marketing During a Recession featured image | Virago Marketing

Why Outsource B2B Marketing During a Recession?