We are a rare collection of
supply chain marketing experts.
We get you, Because we are you
Virago isn’t an outsider learning on the fly. We’re built from inside trucking and logistics — fluent in the language, the cycles, and the challenges. When you bring us in, we hit the ground running with strategies that move the right buyers into your funnel.
Value, Not Vanity
Most clients come to us frustrated: too much spend, not enough results, and no clarity on what’s actually working. That ends here. We structure engagements to deliver impact, not invoices. No nickel-and-diming. No bloated retainers. Just cost-effective strategies designed to hit your goals.
Relentless Growth Mindset
Logistics moves fast. So do we. We’re always testing, refining, and finding smarter ways to target audiences. Our team uncovers what makes your business unique — and then turns those differences into campaigns that actually grow revenue.
An Extension of Your Team
Think of us as the people inside your company who just get it done. Intelligent, connected, and fully committed. Our boutique model makes us nimble, embedding into your team and pulling in the right resources at the right time.
Omni-Solution, Omni-Impact
Our team wears every hat needed to drive results — strategy, content, design, demand gen, and tech. That breadth allows us to deliver true omni-channel campaigns that cut through the noise and compound results.
Built Into the Community
We don’t just market in supply chain — we live in it. Our team sits on boards, speaks at industry events, brokers introductions, and builds co-marketing opportunities that create more reach with less cost. We grow with the community we serve.
Tech-Enabled. Human-Led.
We don’t just market tech, we implement it. From AI to automation, we test and deploy tools that make us more efficient and make your marketing more effective. The result: better productivity, higher ROI, and measurable performance.
At Virago, our values aren’t just words on a page — they’re the standard we hold ourselves to in every client partnership.
- Collaboration That Compounds
We bring our individual strengths together, working as one team to amplify ideas, uplift our community, and drive client success. - Relentless Growth
Innovation isn’t optional — it’s baked into how we operate. We’re always testing, learning, and improving to stay ahead of the market. - No Excuses, Just Outcomes
We own our work. Every deliverable is held to the highest standard, every commitment is honored, and every outcome is measured against results.
These aren’t slogans. They’re the standard. It’s how we show up — as partners who execute with clarity, conviction, and impact.
Meet the Team
Jennie Malafarina, Chief Executive Officer
Aaron Huff, Chief Content Officer
Whitney Cowell, Director of Client Strategy
Joe Moore, Creative Director
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