The 2V-2R Formula: How Modern Sales Teams Are Breaking Through Digital Noise
The days of dropping off donuts at the front desk and calling it a “site visit” are over. Today’s buyers have fundamentally changed how they evaluate vendors, and sales teams that haven’t adapted are struggling to hit their numbers. Andy Hedrick, founder of Green Path Technology, discovered this shift the hard way—and his solution is helping companies achieve 15x to 35x returns on their sales investments.
B2B Marketing in Logistics: Why the Old Playbook No Longer Works
What was once dominated by large-scale conferences, print advertisements, and broad-reaching campaigns has evolved into a more intimate, relationship-driven approach that prioritizes authentic connections and targeted value delivery.
Investing in the Winter Season: How to Thrive During Times of Adversity
What if the key to extraordinary success isn’t avoiding difficult times, but learning to thrive within them? Throughout history, the most successful individuals and organizations have shared a common trait: they’ve learned to view challenging periods not as obstacles to overcome, but as opportunities to gain competitive advantage.
Women in Logistics Marketing Alliance: Navigating Trade Shows, Budget-Friendly Campaigns, and AI Optimization
The logistics industry has always been relationship-driven, but in today’s rapidly evolving digital landscape, marketing professionals are finding new ways to connect, share insights, and drive meaningful results. A recent gathering of women marketing leaders in the logistics space revealed fascinating trends in trade show strategy, creative campaign development, and the ongoing challenge of optimizing for AI-driven search algorithms.
From Uncertainty to Impact: How Nathan Chaney Built a Powerful Supply Chain Marketing Platform
The supply chain industry has never been more visible to the general public than it was during COVID-19. Suddenly, empty shelves and toilet paper shortages made everyone an overnight logistics expert. But for Nathan Chaney, founder of Supply Chaney, the pandemic was just another chapter in a career dedicated to connecting people, ideas, and solutions across the supply chain ecosystem.
7 Sales Beliefs That Help Freight & Logistics Prospects Close Themselves
Deals stall not because of price or timing—but because key beliefs weren’t in place. This post outlines 7 core beliefs that move B2B freight and logistics buyers from hesitancy to self-driven commitment.
Effectiveness for B2B Logistics Marketing: Channels Losing Impact and Strategies That Drive Results
The Women in Logistics Marketing Alliance (WILMA) recently held its monthly virtual meeting, bringing together marketing professionals from across the logistics and supply chain industry. The discussion revealed valuable insights on critical marketing challenges and innovations that are shaping the industry today. Here’s a deep dive into the five most significant topics discussed.
The AI Revolution in Logistics Marketing: How Teams Are Automating Their Way to Strategic Success
The logistics and transportation industry has always been about moving things efficiently from point A to point B. But increasingly, marketing teams in this space are finding themselves at the forefront of a different kind of movement—the shift toward AI-powered marketing operations.
What Is Phygital Marketing? How to Combine Physical and Digital for Higher B2B ROI
Phygital marketing combines in-person experiences like events and direct mail with digital tools. This leads to a smoother, measurable customer journey that boosts revenue from both online and offline channels.
Tell Me Everything: How Danielle Spinelli Built a Personal Brand with Purpose in Freight
Adopting a growth mindset empowers individuals to view challenges as opportunities, leading to continuous personal and professional transformation.