Women in Supply Chain: Building Community, Career Growth, and Real Impact
Supply chain leadership is evolving. As the industry continues to change, professionals are rethinking how they connect, how they grow, and where meaningful career development actually happens. The conversation is moving beyond recognition and toward intentional community and real support.
2026 Freight Marketing Playbook: Real Growth, Real People, No Bullshit
This article outlines the 2026 freight marketing playbook, grounded in real conversations with industry leaders. It looks at how customer insight, intentional use of AI, category positioning, and human storytelling are shaping sustainable growth across freight and logistics.
Million Dollar Trucker Bar: An After Hours Industry Night at Manifest 2026
This article explores how the Million Dollar Trucker Bar fits into Manifest 2026, and why intentional, off the floor gatherings create space for stronger relationships, better conversations, and long term connection across the freight industry.
Building Freight Brands Through Community, Data, and Human Connection
Freight brands face growing pressure to differentiate in a relationship-driven industry where trust and credibility still influence buying decisions. As marketing channels expand, many teams struggle to connect visibility efforts with real business outcomes.
How Intent Data in Supply Chain Can Transform Logistics Marketing in 2026
Intent data is changing how supply chain and logistics companies identify, prioritize, and engage buyers. Research behavior is happening earlier, faster, and across more channels, while traditional lead capture continues to lose effectiveness. Teams that rely on surface-level signals are missing opportunities already in motion.
What Freight Marketing Taught Us in 2025: Alignment, Intentionality, and the Discipline to Grow
Freight marketing in 2025 required a higher level of discipline. Buying cycles grew longer, attention became harder to earn, and leadership teams expected marketing to tie directly to revenue outcomes. As AI adoption increased and events expanded, surface-level tactics lost effectiveness and alignment became essential.
What’s Next in Trucking and Logistics Marketing? 6 Strategies That Actually Work
Trucking and logistics marketing is at a turning point. Buyers are more informed, more selective, and far less patient with content that does not deliver real value. As technology, market conditions, and buyer expectations continue to shift, the strategies that worked even a year ago are starting to fall flat.
The Greatest B2B Marketing Opportunities for 2026: Alignment Power, AI, and Personalization
B2B marketing is entering a new chapter where alignment, clarity, and personalization matter more than volume. Across tech, SaaS, and logistics, teams are rethinking what it means to create value for buyers who expect relevance at every touchpoint. The shift toward AI is accelerating that change, moving it from a simple productivity aid to a core part of how strategies are built.
How Jacqueline Diaz Built a Startup Marketing Strategy at PAXAFE After the Marine Corps
The path from Marine Corps combat photographer to startup marketing manager might seem unconventional, but for Jacqueline Diaz at PAXAFE, it’s been a natural evolution that combines her love of continuous learning with her people-driven approach to business.
Beyond Booths and Posts: How Women in Logistics Are Thinking About 2026
The latest WILMA session made one thing obvious: logistics marketing is in the middle of a real shift. Marketers aren’t just talking about conferences, content, or channels. They are questioning which efforts actually create value and which habits belong in the past as we move toward 2026.