Beyond Booths and Posts: How Women in Logistics Are Thinking About 2026
The latest WILMA session made one thing obvious: logistics marketing is in the middle of a real shift. Marketers aren’t just talking about conferences, content, or channels. They are questioning which efforts actually create value and which habits belong in the past as we move toward 2026.
How Social Media Marketing Is Fueling a Freight Industry Content Revolution
Freight marketers are finally stepping into a digital era where social platforms shape first impressions long before a trade show handshake ever happens. Teams across trucking, 3PLs, and freight tech are rethinking visibility, treating social not as an afterthought but as a core part of how buyers learn and trust. The brands seeing real traction are the ones using their existing content in smarter ways, not producing endless new material.
AI SEO Strategy: The Author-Led Playbook That Works
Search used to be a straight line built on keywords and rankings, but today’s AI-driven landscape shows that meaningful visibility comes from something deeper. Brands that stand out are the ones combining real expertise with organized, trustworthy content that gives both humans and AI clear reasons to pay attention.
Freight Brokerage Growth Strategies: 7 Ways to Scale Smarter with Intentionality, Not Just Volume
Growth in freight is usually measured by numbers, load counts, and how quickly a team can move. But the story behind Wheelhouse Logistics shows that real progress has less to do with speed and more to do with building systems, community, and trust with intention.
Why Revenue Marketing Is the Growth Engine Every B2B Marketer Needs
The revenue revolution isn’t coming in the future; it’s already here. After years of chasing vanity metrics and surface-level success, a new era of marketing is taking shape, one grounded in accountability, alignment, and measurable impact. Revenue marketing is redefining what it means to grow by proving that true success isn’t about visibility but about driving results that move the business forward.
From Burnout to Breakthrough: Finding Purpose Through Vulnerability
The resilience revolution isn’t on the horizon—it’s happening now. After years of polished highlight reels and empty motivational slogans, a new kind of leadership is emerging—one grounded in honesty, discipline, and vulnerability. Nick Klingensmith, endurance athlete and speaker, is redefining what it means to overcome adversity by proving that strength isn’t about avoiding pain but learning to rise through it.
B2B Storytelling Masterclass: How Freight Brands Transform Marketing Through Story
The freight technology industry has a perception problem. Despite powering the global economy and enabling everything from next-day deliveries to supply chain resilience, freight tech companies often struggle to capture attention in a crowded marketplace. The solution, according to Mike Marut, Marketing Manager at Revenova, lies in an unexpected place: the newsroom.
AI in Marketing Strategy: Actionable Insights from Industry Pros
The marketing world isn’t just evolving—it’s accelerating. AI is no longer optional; it’s a core part of how companies win. In a recent roundtable with marketing pros across industries, we dug into what’s actually changing—from content to lead gen—and what’s next.
Beyond the Hype: How AI is Actually Transforming Supply Chain Operations
The AI revolution in supply chain isn’t coming—it’s already here. But after years of inflated promises and “AI washing,” the industry is finally moving beyond buzzwords to practical, value-driven implementations. Aaron Hatfield, Director of Sales at Arvist AI, has a front-row seat to this transformation, helping warehouse operations leverage computer vision technology to solve real problems rather than chase shiny objects.
B2B Marketing Priorities: A Revenue-First Playbook for Year-End Wins
Learn how logistics and freight brands can close Q4 strong with a B2B marketing strategy built to align campaigns, data, and sales around revenue.