Jennie Malafarina

CEO of Virago Marketing and co-founder of FR8MVMT. Over a decade of experience in logistics tech and B2B marketing, with prior roles at Trimble Transportation, Banyan Technology, and Transportation Insight. Host of the FR8 Marketing Gurus podcast.

Jennie Malafarina

CEO of Virago Marketing and co-founder of FR8MVMT. Over a decade of experience in logistics tech and B2B marketing, with prior roles at Trimble Transportation, Banyan Technology, and Transportation Insight. Host of the FR8 Marketing Gurus podcast.

AI marketing strategy B2B

Stop Using AI as a Crutch — Real B2B Marketing Insights

marketing to drivers

Marketing to Drivers: Lessons from the Front Lines of Gig Economy Communications

IRL Marketing: How Brands That Still Want to Matter Show Up in Person

sales pipeline conversion

Sales Pipeline Conversion: Why Your Deals Aren’t Closing (And What It’s Trying to Tell You)

marketing technology engineering 1

Marketing Technology Engineering Is Rewriting the Modern Marketing Playbook

How Marketers Are Really Using AI: Success From the Trenches

Personal Branding in Logistics

You Are the Author of Your Story: How to Build a Personal Brand in Logistics

How Elevator Co-Warehousing Uses Meta Ads and Short-Form Video to Drive B2B Leads

$fractional CMO$

Why Fractional CMO Support Is Becoming Essential for Growth-Stage Companies

Why Most Logistics Press Releases Get Ignored